There are several types of writing that you will need to promote your business.
Often it can be challenging to know what type of writing you need, however. It’s easy to think that all writing is the same, but it’s not.
There is writing to communicate and writing to sell.
Writing to Communicate
This type of writing is what you need to communicate information to potential and future customers. It might be blog posts, white papers, advertorials, eBooks, reports, and other informational type content. This type of writing is intended to teach, inform, engage and inspire.
Writing to Sell
This type of writing is usually called copywriting. It is a particular type of paper using specialized skills. Writing to sell is all about your sales pages, sales emails, direct mail, websites, and brochures. This is an entirely different type of writing and is exclusively focused on making sales. It uses the trade tools like emotional trigger words that help a reader choose to make a purchase.
Writing to communicate is used in content marketing. When you place your content on other websites, as with guest blog posts, or articles in online and offline magazines, it’s essential to know how to write for information, entertainment, and engagement in such a way that isn’t overtly selling – like a sales page, for instance. This isn’t to say that good content marketing doesn’t include some light forms of copywriting.
Sales Page Writing
You will need to inform on a sales page, but more importantly, you’ll need to compel the reader to take action. This is probably some of the most vital types of copywriting that you will do outside of display advertising, banner ads, and email designed to push sales. This writing type is entirely different from content writing, even when content writing is spruced up with some good copywriting.
They’re Different But Can Be Combined
It’s essential to understand the difference between writing to sell and writing to communicate.
When writing to communicate, you give much information and teach something. There are no emotional trigger words used to get you to make a purchase. However, it can change. If the point is for you to purchase or sign up for something at the end of the information, it will soon become apparent by the types of words used.
Copywriting helps with every writing for business. It’s in the headlines of a blog post. It’s in the headline of the following email marketing message you send your audience. Copywriting is what makes you want to read the next word written and drives you to like to learn more. Copywriting brings life to the terms on the page or the screen.
When you write and manage your content correctly, it will make your life easier, and your business grow. To discover how the most successful online entrepreneurs plan, create, and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan.