Marketing

Vital Aspects to Determine to Thrive in Search Engine Marketing


With a consistently increasing market share as high as 72% and operating with 730 + websites, to foreign business, Baidu has been the first choice while acknowledging it as Google in the West. Similar to Google, Baidu has omnipresence in China and that demands you to have a business presence on Baidu. Regardless it’s SEO or SEM, without being on Baidu, your business project will simply be at bay in no time.

Latest Search Engine Marketing in China News

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  • China's Baidu plans $3.6 billion Hong Kong listing March 11, 2021 10:50 pm Phys.org Chinese search engine company Baidu on Thursday said it was seeking as much as $3.6 billion in a secondary listing on the Hong Kong stock exchange. Nasdaq-listed Baidu, which said in a filing that it plans to sell 95 million shares for as much as HK$295 ($ …
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  • Global Online Advertising Market 2020 Business Prospects Amazon, Aol, Baidu, Facebook FLA News March 3, 2021 10:24 am Florida First News Source Global Online Advertising Market 2020 by Manufacturers, Countries, Type and Application, Forecast to 2025 is the latest research report by MarketsandResearch.biz , globally one of the leading markets involving innovative techniques development and …
  • Baidu Is Determined To Show It Has More To Offer February 25, 2021 5:10 pm Benzinga For two decades, the 21-year-old company has been viewed as an online marketing tool that sells ads through its web search results. But now, the internet company is ready to show it has much more to offer. Last week, it reported fourth-quarter earnings for …
  • Is Mandated Sideloading The Answer To App Store Deplatforming? February 25, 2021 4:56 am Techdirt from the breaking-the-walled-gardens dept Smartphone app store policies have come into focus recently, following a series of recent conflicts between app makers and app store operators (principally Apple and Google). These include the removal of …

Put simply, as you consider having an optimized web presence with a Google page is crucial to enhance your business identity, brand awareness, or establish authenticity, being on Baidu should be taken quite seriously to reach millions of searchers in China. Thereby, when you’re intended to extend your market through search engine marketing in China, consider the following points with diligence to enjoy a steady SEM success in Baidu.

Find Most Relevant Keywords

It’s worth noting for any business group, be it a major corporate enterprise or SME that the digital marketplace of mainland China is completely different in all terms. Not only will it be surprising but challenging too once you find that Google is nowhere in China. Notably, all social pages popular in the West are banned in China with the implementation of the Firewall of China. But, even though you will find the Chinese largest search engine Baidu that has more than 72% stake in the digital market and most preferred by foreign business, however, the business policies of Baidu are extremely complex, particularly to overseas groups. That’s why; your priority should be working with a Chinese digital marketing agency that will help you in all terms.

Since finding productive keywords is the first key to unlock Baidu SEM successfully, the agency you hire will evaluate your nature of the business, products/services, target audience and alongside do the necessary research activities of your rival groups and accordingly get the most relevant and helpful keywords to get better positioning in SEM ads.

Go With Baidu Shangqiao

Baidu Shangqiao has been wonderfully designed for users of Baidu SEM to enjoy a series of advantages including online social games, sending microblogging, listening to music, having forum charts, viewing movies as well as search engine shopping experience that naturally increase the drive of traffic to any PPC ad page.

Apart from the most cherished QQ chatting tool, Baidu Shangqiao is fitted with tools that help users enjoy real-time customer assistance, make queries, sharing their product experience, and more. With more interaction with customers, your business attains a high CRT rate which helps to boost the quality score and fetch less bidding price with superior positioning on ad pages. The user-friendly free service of Shangqiao works amazingly to boost users’ experience which is counted by Baidu.

Use Forums, Interviewing Session

Given that the Chinese community spends a considerable time every day while undergoing forums for reviewing more than people in the west, having a business presence through forums should be a major concern for you. Practically people in China trust comments passed by their like-minded social circle as well as other consumers before making a buying decision. Therefore, you should do your best to maintain your business reputation in forums by encouraging users to promote comments as well as incentivizing them by various means for posting their reviews.