Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track […]
When you build a website, you have very powerful marketing collateral that you can use to get more business than you ever thought possible. It doesn’t matter if you have a bricks-and-mortar business or a completely online business here’s how to market your business website, both online and offline. Blogging Content The more relevant content […]
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.