Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track […]
When you build a website, you have very powerful marketing collateral that you can use to get more business than you ever thought possible. It doesn’t matter if you have a bricks-and-mortar business or a completely online business here’s how to market your business website, both online and offline. Blogging Content The more relevant content […]
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.