How marketing has changed in the 21st century

The 21st century is the century of technology and the internet. It is a century that makes businesses more competitive, and the business which will be more active can only be able to grab the interest of the customers. While comparing to the previous centuries, it is the one which makes people use the fastest […]

What marketing department do?

The roles and the responsibilities of every department who are working in an office are described. And people are aware of all their responsibilities. For example, while talking about the Human resource or HR department, then we all know that their work is related to management and perform all the recruitment activities. Now, the doubt […]

Retail Pop-Ups – The Ideal Way for Brands to Interact With Their Customers Without Huge Overheads

A ‘pop-up’, in this context, is a temporary retail space which offer businesses a ‘here-today-gone-tomorrow’, sales or marketing environment to showcase a brand or product in a trial size platform. As it’s such a short term venture, a pop-up offers up a relatively low-cost opportunity for a business to take some creative risks, have a […]