Implement Seasonal Design into Your Brand – A Starter’s Guide
Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.
Holiday branding is a great way of building brand awareness, but there is a blurry line between being part of the holiday joy and overdoing it.
Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.
Let your logo spread the joy of the holidays.
Your logo can speak volumes about your brand and its message to the consumers. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.
So try to use a holiday theme, try to give your logo a subtly holiday makeover and try to use the holiday palette as opposed to your usual color schemes. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.
The key word here is subtle- don’t go too crazy with the holiday spirit, know that your logo still needs to represent the identity of your brand. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.
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Don’t be limited to the winter holiday seasonal design elements alone. Try to cover other seasons such as the ones related to your industry.
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The seasonal design trends and social media.
Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.
You can ride with the seasonal tide by using a Facebook cover photo that has a holiday inspired design, for inspiration you can view here! Switch out your Twitter header for a more seasonal header that has an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Check this website out.
You can post blog contents that are relevant to the season if you have a company blog. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.
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