Marketing

News on Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use), and the establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

Social Media Marketing Latest News

  • Better Buy: Align Technology vs. Intuitive Surgical November 29, 2020 12:11 pm Financial Content Surgeons have a reputation for using the hottest new tools and techniques. Dentists, not so much. But don't let these stereotypes trick you into thinking that sophisticated surgical tools will make more money than a fresh and aesthetically appealing …
  • Ad-‘ing’ to a cause November 29, 2020 11:56 am The Asian Age Cadbury’s ad campaign that promotes local vendors by capturing over 1,800 local businesses in India, has won many hearts Supporting the survival of small businesses in India has been a matter of concern for all concerned. Especially through the pandemic …
  • Better Business Impact Report November 29, 2020 11:20 am Odessa American - Texas Online retail has become more important than ever in the face of COVID-19. Online shopping has become a convenient way to shop while staying safe. A recent report from BBB examines the e-commerce industry and how small businesses can become a part of this …
  • Under new management: is Carrie Symonds the real power at No 10? November 29, 2020 11:19 am The Guardian There could only be one winner. Shimmying across her office rooftop while miming valiantly to a Taylor Swift song, the new Tory MP Dehenna Davison beat a strong performance from veteran London politician Andrew Boff (resplendent in full drag and feather …
  • Muovo by Broadwing Recruitment November 29, 2020 11:16 am Times of Malta The job market and the recruitment process look very different now than they did a year ago. The COVID-19 pandemic has devastated economies around the world, leaving many people unemployed. Companies, employees, and freelancers alike have had to adapt to …
  • Season for Sharing: Madam Walker Legacy Center promotes arts and entrepreneurship November 29, 2020 11:06 am IndyStar.com The Madam Walker Legacy Center started this year with the first events in its newly renovated theater and plans for a grand reopening celebration after more than $15 million in renovations. The center's annual celebration for Martin Luther King Jr. Day …
  • DIY-wiz reveals how he put a Sistine Chapel-inspired wallpaper up in his living-room ceiling November 29, 2020 10:55 am Daily Mail Welcome to the Sistine Room Chapel! Crafty homeowner transforms his ceiling with wallpaper of Michelangelo's The Creation of Adam Laura Burns, from Warrenpoint, County Down, shared her father's amazing work He put the Sistine Chapel's The …
  • Planet 13: Scale And Performance (Podcast Transcript) November 29, 2020 10:25 am Seeking Alpha Listen on the go! Subscribe to The Cannabis Investing Podcast on Apple Podcasts, Google Podcasts, Spotify, and Stitcher. Rena Sherbill: Hi again, everybody. Welcome back to the show. Happy almost Thanksgiving for those of you in the States and who will be …
  • Cheerleaders November 29, 2020 8:11 am The New York Times During the three years Jamie Andries spent as a member of the University of Oklahoma cheerleading team, she cheered at two Big 12 championship football games, the Orange Bowl, the Sugar Bowl, the Rose Bowl and the 2016 Final Four. And while the star …
  • Nine Merseysiders who started their own business during the pandemic November 29, 2020 7:59 am Liverpool Echo The idea of launching a new business at any time in life would fill anyone with some level of anxiety. But when you throw a global pandemic followed by an economic downturn into the mix, this would make many aspiring entrepreneurs shelve their idea for …
  • Seafood, fish products from Madridejos remain in demand amid pandemic November 29, 2020 6:16 am Cebu Daily News Workers in a seafood processing plant in Madridejos town in northern Cebu are working double time to meet the demand for seafood products abroad. CDN Digital | Morexette Marie B. Erram BANTAYAN ISLAND, Philippines — The coronavirus crisis has adversely …
  • Taguig mall considers K9 training for adopted stray dogs November 29, 2020 6:15 am Inquirer.net MANILA, Philippines — After ten stray dogs joined their security team, the management of a Taguig-based mall is open to the possibility giving K9 training for their four-legged family, which can augment their security efforts. Previously, a video of a …
  • Local tourism is not predicted to fully recover until 2024 November 29, 2020 4:35 am Santa Monica Daily Press - California The local tourism industry has been decimated by Covid-19, and while travel is predicted to increase in 2021, visitors are not projected to reach 2019 levels until 2024, according to the LA Tourism and Convention Board. In Santa Monica, tourism slowed in …
  • Ivana Alawi is the new Tanduay Calendar Girl November 29, 2020 3:33 am Manila Bulletin Actress and model Ivana Alawi joins the growing Tanduay family as the brand’s newest calendar girl. “Ivana embodies the modern calendar girl — someone who’s strong, hardworking, andhas a heart for helping others. She also knows when to relax and have a …
  • The fintech revolution continues November 29, 2020 3:09 am Punch Financial technology has helped to transform the financial services industry and economy at large in unimaginable ways and would continue to do so for many years to come. Any surprise why some banks are now breaking themselves up and transforming into …
  • Young, stylish monarchs November 29, 2020 3:07 am Punch TOFARATI IGE takes a look at the fashion and style of some of the country’s young, first-class monarchs Oba Adeyeye Ogunwusi Young, charismatic and suave, the Ooni of Ife, Oba Adeyeye Ogunwusi, is one king that is not doing badly when we talk about style, …
  • FACES OF CEBU: Mary Joy Bagares, 22, artist November 29, 2020 2:23 am Cebu Daily News Mary Joy Bagares, 22, artist. CEBU CITY, Philippines — Mary Joy Bagares, a 22-year-old artist, made quite a stir here in July 2020, when a video of her sharing the challenges of having her mother treated at a hospital went viral. At that time, Mary Joy had …
  • Dumpling House win brings sense of belonging November 29, 2020 2:04 am Stuff Lei Wang feels like her business is now part of the Hamilton community after picking up a Central Business Association award. The 41-year-old owns the popular Dumpling House, in Grey Street and Bryce Street, and won Best Eatery. A sixth generation dumpling …
  • Chinese fast-fashion brand sells 30,000 super-cheap items to British girls every day November 29, 2020 1:16 am Daily Mail Few people over the age of 30 will have heard of the clothes label Shein. Yet from its base 6,000 miles away on the Pearl River delta, this Chinese brand could soon be the biggest retailer of fast fashion in Britain, if it isn't already.  The giant …
  • Univision Ad Sales President Steve Mandala On The Broadcaster’s New Owners, The Hispanic Marketplace And His 30-Year Career November 29, 2020 12:43 am Forbes NEW YORK, NY - MAY 14: Steve Mandala attends the 2018 Univision Upfront at Spring Studios on May ... [+] 14, 2018 in New York City. (Photo by Astrid Stawiarz/Getty Images) Getty Images Steve Mandala may not be a household name, but inside the world of …