Marketing

News on Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use), and the establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

Social Media Marketing Latest News

  • ‘Mahama lurking in the shadows’ – Gabby Asare Otchere-Darko May 6, 2021 7:25 am Ghana MMA Gabby Asare Otchere-Darko Gabby Asare Otchere-Darko says President John Dramani Mahama is “still lurking in the shadows…waiting for another chance to fix things”. According to him, he misses the opposition National Democratic Congress (NDC) in office …
  • Netccentric's content marketing platform achieves record revenue in March quarter May 6, 2021 7:09 am Proactive Netccentric Limited’s (ASX:NCL) chairman Ganesh Bangah introduces Proactive to the social commerce platform provider. Nuffnang is the company's social influencer and content marketing platform which provides engagement opportunities to global brands …
  • FSG take action to bridge £100m gap between Liverpool and Bayern Munich May 6, 2021 7:02 am Liverpool Echo While the 2019/20 financial accounts made for pretty grim reading owing to the significant impact of the coronavirus pandemic, there were some silver linings at Liverpool. A pre-tax loss of £46m came on the back of what was a £42m pre-tax profit the …
  • Organic agriculture in PH: No funding, no plans May 6, 2021 6:04 am Inquirer.net An organic trial farm of the Dumagat tribe in Koloka-koloy in Puray, Rizal. (Photo by Masipag) MANILA, Philippines—The Philippines institutionalized organic agriculture through Republic Act No. 10068, or the Organic Agricultural Act of 2010. The law was …
  • Second chances: Inspiring stories from The Good Guys Bazaar May 6, 2021 6:04 am Inquirer.net “Positive energy is like muscle. The more you use it, the stronger it gets. The stronger it gets, the more powerful you become.” – American author Jon Gordon From the outside, The Good Guys Bazaar looks just like any other bazaar you would see in a mall: …
  • Central Garden & Pet Co (CENTA) Q2 2021 Earnings Call Transcript May 6, 2021 5:44 am Financial Content Image source: The Motley Fool. Central Garden & Pet Co (NASDAQ:CENTA) Q2 2021 Earnings Call May 5, 2021, 4:30 p.m. ET Contents: Prepared Remarks Questions and Answers Call Participants Prepared Remarks: Operator Ladies and gentlemen, thank you for …
  • WW International Inc (WW) Q1 2021 Earnings Call Transcript May 6, 2021 5:43 am Financial Content Image source: The Motley Fool. WW International Inc (NASDAQ:WW) Q1 2021 Earnings Call May 5, 2021, 5:00 p.m. ET Contents: Prepared Remarks Questions and Answers Call Participants Prepared Remarks: Operator Good afternoon, and welcome to the WW …
  • Tandem Diabetes Care Inc (TNDM) Q1 2021 Earnings Call Transcript May 6, 2021 5:43 am Financial Content Image source: The Motley Fool. Tandem Diabetes Care Inc (NASDAQ:TNDM) Q1 2021 Earnings Call May 5, 2021, 4:30 p.m. ET Contents: Prepared Remarks Questions and Answers Call Participants Prepared Remarks: Operator Good day and thank you for standing by, and …
  • ‘These COVID-19 patients coped with isolation and anxiety in their own uplifting ways’ May 6, 2021 5:33 am The Hindu It’s a long road to recovery for people testing positive in this second wave of COVID-19. Trusty transistors, well-thumbed Harry Potter books, and family on constant video calls is what got them by Comfort in reading old favourites Mallik Thatipalli, …
  • Supply issues, conflicted messaging cited as nation attempts to hit ambitious goal May 6, 2021 5:29 am Northwest Arkansas Democrat Gazette MOSCOW -- While at the Park House shopping mall in northern Moscow, Vladimir Makarov saw it was offering the coronavirus vaccine to customers, so he asked how long it would take. "It turned out it's simple here -- 10 minutes," he said of his …
  • Meet Samir Kahlot: the Young Entrepreneur with a Reputation for Turning Businesses into Million Dollar Success Stories May 6, 2021 5:03 am EIN Presswire This remarkable young man now offers his expertise to others in the form of consulting and mentorship. LOS ANGELES, CALIFORNIA, UNITED STATES, May 6, 2021 /⁨EINPresswire.com⁩/ -- Samir Kahlot achieved in two short years what most of us can never …
  • Insights on the Digital Advertising Global Market to 2030 May 6, 2021 5:00 am Big News Network Dublin, Jan. 08, 2021 (GLOBE NEWSWIRE) -- The "Digital Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering. This report provides strategists, marketers and senior …
  • Gerber searching for 2021 'spokesbaby' May 6, 2021 4:45 am ABC 4 - Utah SALT LAKE CITY (ABC4) – Gerber is searching for its next “spokesbaby.” As part of the 11th anniversary of the company’s Photo Search Contest, the next Gerber spokesbaby will also be honored with the title of the company’s “Chief Growing Officer,” who will …
  • RHONJ: Teresa Giudice's boyfriend, Louie Ruelas, rings her doorbell with flowers in hand May 6, 2021 4:28 am New Jersey Record Louie Ruelas of Allendale has finally made his debut on “The Real Housewives of New Jersey.” Granted, it was during the closing credits of the Wednesday, May 5 episode, but there he was, in a blue sport coat with flowers, picking up Teresa Giudice for a …
  • Impact of COVID-19 on the Social Media Management Platform and Tools Market Size, Share, Global Trend, New Technological Advancements and Geographical Forecast Till 2027 May 6, 2021 4:05 am MarketWatch The MarketWatch News Department was not involved in the creation of this content. May 06, 2021 (The Expresswire) -- The “Social Media Management Platform and Tools Market” Research Report is framed after handling an in-depth study of the Social Media …
  • Welcome To Chinatown Aims To Preserve Small Businesses May 6, 2021 3:56 am HuffPost Asian Americans Out Loud is a project highlighting Asian Americans who are leading the way forward in art and activism. You can read more by visiting our APAHM 2021 homepage. Story By Marina Fang Photography by Stephanie Mei-Ling For decades, the cavernous …
  • International businesses seek fortune in China May 6, 2021 3:41 am The Herald (Zimbabwe) The Herald BEIJING. – China’s effective containment of the Covid-19 pandemic and progress in vaccination have greatly boosted people’s enthusiasm for domestic travel during the May Day holiday lasting from Saturday to yesterday. Viewing the travel rush as …
  • Gurugram: 260 oxygen cylinders found in raid, racket was selling each for Rs 35,000 May 6, 2021 3:31 am Times of India Police seized a truck loaded with oxygen cylindersGURUGRAM: Police and the district drug control officer raided a godown in Badshapur on Wednesday and seized some 260 oxygen cylinders, stockpiled by a gang that has been milking the crisis to make hay in …
  • Snapchat bets big on augmented reality's e-commerce future May 6, 2021 3:28 am Retail Dive When Snapchat released its iconic lenses almost six years ago, teens watched as they appeared on screen rosy-cheeked and vomiting rainbows, their eyes doubled in size. The interactive lenses changed as they moved their faces. What was once a means of …
  • Int'l businesses eyeing China's resilient consumer market May 6, 2021 3:10 am China Economic Net -- As China's early recovery is gaining momentum, observers believe that China holds promise for global businesses.   China's effective containment of the COVID-19 pandemic and progress in vaccination have greatly boosted people's enthusiasm …