Marketing your business online inexpensively is a real possibility. You can practically market your business for free if you know what to do.
This is one of the most important marketing weapons in your arsenal. You’ll use the content for all types of marketing including every inexpensive way mentioned below. Content is needed that sells, educates, engages, informs, and excites. You need content for all aspects of marketing – up to and including customer relations.
Social media like LinkedIn, Facebook, Twitter, Pinterest, and Instagram all have a place in your online marketing endeavors. Well, they might. You have to determine which social media networks will work for you and it will depend on your niche and your audience. Where do they hang out? Be there.
Blogging is a big source of traffic and in some instances the only source of traffic for many website owners. It’s a great way to get the message out to your audience while not spending much money. It can take time to get used to doing it, but writing a post a day can help gain momentum. But you also want to consider doing longer blog posts, less often, to get results.
If you are not familiar with SEO (search engine optimization), it’s important to learn. SEO changes constantly and is how you optimize your website for search engines. There is both on-page and off-page SEO that you can do for your business.
Perfect Your Website
Your website is your storefront, and even if you have a brick and mortar storefront, your website is the storefront your customers will likely see first. If it doesn’t look great, why would anyone purchase from you?
Join Relevant Communities
Communities are a great way to get your name out there. There are communities you can join on Facebook and LinkedIn, as well as self-hosted and owned “inner circles” and mastermind clubs that you can join. They can help you get known as an expert, as well as help you get more links to your website.
8 Mistakes Made Online by Business Owners
Many business owners, small, large, online, and offline make mistakes regarding their online reputation. But, all of these mistakes can be monitored and controlled if you understand what a mistake they are.
Revealing Personal Information of a Client
You might mean well by talking about a specific client, but the best thing you can do is ask for written permission before discussing a client’s details in any form. Some people don’t like it when you talk about them and they can tell it’s them. If they can tell, they will worry that someone else can tell.
Calling Out Others in a Bullying Way
It’s one thing to give an honest review of someone’s work, but yet another to seek to ruin their business entirely. If you want a really good example of this, look up on YouTube “Freely & Harley Law Suit” and watch the flaming ruin of several fitness business owners in a public nightmare that involves the Supreme Court of Australia.
Posting Images of Your Drunk Night Out
OK so your youngest daughter got married, your oldest had a baby, and your best friend turned 60 all in one day. But, no one needs to see you drunk and partying in public. While your family and friends will love it, some business partners will question your judgment. Some people might not buy from you.
Choosing Weird Cute Names for Social Media Profiles
The truth is, unless you give your social media profile the name of your niche or product, using your name is a good idea. Don’t use something personal because you want to represent your business as a moral and honest company that’s open about who you are.
Believe it or not, more than one business owner has been caught in a bald-faced lie online which ruined their entire business. If you don’t make six figures and you’re not a million-dollar blogger, then don’t imply or say you are. The online world is small in many ways and it will come out, sooner or later.
Stealing Other People’s Content
This is an easy one to detect, but there have been cases of people stealing other people’s hard work, information products, images, and so forth and then joining the real producer’s Facebook group and trying to promote their products there. Yes, they were humiliated and caught, and ruined within minutes. Don’t steal.
Ignoring or Blocking Complaints
It’s a big mistake to ignore or block complaints. Your clients and future clients are watching how you will deal with a complaint, and how you deal with it will either help you or hurt you. Answer them quickly and always try to provide your client a solution to their problem.
Not Opening Comments on Blogs
Keep your blog posts open for comments because having them closed may seem as if you don’t like disagreements or differing opinions. A blog is social due to the comments. Without the comments, it’s just useless content.
Finally, it’s important to never behave angrily and defensively – no matter whether you are in the right or not. This is a huge mistake that will backfire. Always be humble, generous, honest, and kind, and you can’t go wrong online.
Why Is Customer-Centric Marketing Important?
The entire idea behind customer-centric marketing stems from the fact that only customers make money for your business.
Because of that, all marketing just like product development and content creation should place the focus on them instead of elsewhere. To learn to place the focus on the customer in marketing, it’s important to understand why.
They Bring All the Money to the Table
It seems like an obvious statement but sometimes companies forget the fact that the only way to make money is to get customers to buy. Customer-centric marketing always remembers this fact.
Repeat Customers Bring Most of the Money to the Table
Customer-centric marketing understands that 80% of all purchases are made by the same people and remarkets to these customers via email lists.
Customers Can Be Divided into Segments
By segmenting customers into different groups based on various criteria such as demographics and where they found out about your products or which product they entered your product funnel with, you can increase repeat sales.
Is Focused on Individuals instead of Groups
The individual is important when it comes to customer-centric marketing. This is led by research into the people that purchase and by creating personas that represent the customer.
Leads to Increased Satisfaction
Customers are more satisfied with their purchases when they chose to buy based on customer-centric marketing messages. The messages aren’t hyped, so they feel as if they had enough information to make a sound choice.
Assists with Developing Long-Term Economic Viability
The importance of consumer satisfaction shows in the marketing statements that a business makes to potential customers. They don’t seek to use any of a customer’s behavior to try to sway purchase decisions. Instead, they craft products that sway decisions.
Values the Customer and Respects Their Worth
A company that uses customer-centric marketing knows that the only way to make money is if somebody purchases their product or uses their services. All marketing reflects this fact.
Companies who participate in customer-centric marketing don’t make promises that they can’t keep. They are always under-promise and over-deliver. Consumers know that when you tell them something, you stand by it.
Customer focussed companies seek to create communities that show how they value the customer above all else. They have an open-door policy with their customers where the customers know for sure that they are important and come first. When people feel appreciated they end up very loyal to the brand. It’s only when the brand fails to be customer-centric that the customer moves on to the competition and loses brand loyalty.
Why Is Storytelling Important in Business?
Good storytelling includes bringing facts to the table along with the extra information that brings the reader closer to the storyteller.
The aim is to weave a compelling story that pulls the reader in so that they care about the outcome of the story. The more a customer cares about your story, the longer they will remain customers and demonstrate brand and product loyalty.
Create an Email Series
A good way to get your audience primed for an emotional story is to start small and deliver the story in pieces via an email series. Keep each email short, about 350 to 450 words, and one small point.
Using video for part of or even your entire story can help bring more emotion to the story because people generally feel more emotional when looking at people and images than just by reading text. Using both text and video can be the best of both worlds.
Text and video testimonials from your satisfied customers can evoke emotion from those who haven’t purchased from you yet because they will want what your satisfied customers want. They will also trust you more when the videos are very authentic and real.
Put Customers First
In every story, it’s important to put your customer first. Get to know everything you can about your customers and incorporate the things they care about within your stories. This shows that you know them well and can speak about the things that concern them the most.
Get Attention with Negative Stories
Pull the emotional strings to get their attention with negative aspects of a story that will be resolved by using your products or services. You don’t want to traumatize your customers, only evoke emotions.
Calm Fears with Positive Stories
Tone down the negative with some positive stories of people who have used your products and services with good results. Bring them back up after you brought them down.
Reinforce with Neutral Stories
Tell them the “who, what, when, how, and why” of your products and services using stories to guide the discussion that is less emotional and volatile.
Recognize the Relationship
When you are telling any story, it’s important to recognize the relationship between you and the receiver.
Remember the Imagery
It’s important to ensure that the images you use match the emotions you’re trying to evoke, otherwise, your story will be confusing to the reader/viewer.
The fact is that emotions drive us to do more than we would like to think. From buying a house to choosing a book to read on the weekend, we are driven by our emotions more than we are by logic.
However, as you try to evoke emotions in your viewers, it’s important to also bring in elements of logic so that your viewer or reader trusts you to buy what you’re offering. Otherwise, they might feel as if you’re manipulating their emotions too much.
Niche Business Marketing – How to Do It
Starting up a business is an easy job to do, but making it successful is challenging, especially when you’re competing against several business rivals. In that case, targeting a niche market is perhaps the most successful idea you can work on.
To succeed in your business, you first need to determine the market and identify the customers you’re going to target. This is what all the businessmen do. Usually, they target a large group of people with various demographics.
However, a niche market is a defined group of people that have ‘particular’ needs. By keeping in view those specific needs, you operate your business to render the products or services that meet their demands. You deal in those special products or services which mainstream businesses have overlooked.
For instance, many shoe brands provide a vast variety of shoes. But, if your business deals in providing shoes for people with plantar fasciitis, you are targeting a niche; a specific segment of the market. This is what a niche market is.
Coming to niche business marketing, it is specializing in one area of business while targeting a specific segment of the market.
You Must Know Your Target Niche Market Inside Out
Determining your niche market is crucial for operating your business. It not only helps you to set and expand your marketing budget but also give you a clear insight into where to advertise. Further, it makes you stand out above your competitors.
For selecting a niche, you need to think about what you are best at. So, you will have enough knowledge regarding the product or service you will be dealing in. To make it clearer, let’s take some ideas you can work on to run your niche business.
Today, many people demand diet foods such as gluten-free, low-calorie, organic, or vegans. However, they rarely find it in eateries. If they find their diet food online, they prefer to buy it online rather than preparing it at home. This is because it is more convenient for them.
Similarly, certain people hardly get their size in apparel stores. Therefore, offering plus-sized and petite clothing to these potential customers will not be a bad idea for your niche business.
Before getting down to the nitty-gritty of niche marketing, let’s talk about some businesses dealing in niche markets. Lefty’s, based in San Francisco, is a store that sells school stationery, gardening tools, kitchen goods, and a lot more. What’s the best part? All their products are specialized for left-handers! Furthermore, they also offer customized gifts for the lefties in your life.
Furthermore, Vermont Wooden Toys are known to offer their specialty; handcrafted toys. Based in the Green Mountain State, the business is owned by a proprietor Ron Voake. People buy his products because of certain values- dedication, love, and craftsmanship. They place their orders on the website or over phone calls.
In the same way, you need to practice several marketing strategies to make the best use of your business. Take a look at a few niche business marketing tips here.
The era when company ads would persuade people to buy a product is long gone. Today, they usually look for experiences. They go online and search for user-generated content before purchasing a particular product.
User-generated content works in two ways; advertises your brand for free, and increases your credibility. And what’s more? It brings new customers to you. To have a better understanding, you can study previous success stories of other brands that implemented the UGC strategy.
Advertising Platforms You Need To Leverage
As niche marketing isn’t regular marketing, you need to pinpoint specific platforms for advertising your product. Promoting your niche business on social platforms such as Facebook or Twitter isn’t a bad idea. However, the thing is these platforms are already over-populated with other business rivals hence leading to high-competition.
In that case, you can limit your promotion and brand visibility to specific demographics on these platforms to reach out to your targeted customers. No matter what tactic you choose, make sure to reach your niche market cost-effectively.
Partnering With Other Services
To reach out to your business goals, develop a kind of service that not only offers a great product to your customers but also give them a fantastic experience. You can do this by providing additional services such as product delivery.
However, niche businesses are small, and therefore it can be costly for you to offer extra services to your customers. For this, you can team up with other service providers to cater to your customers in a better way.
It is crucial to determine your customers’ preferences and priorities to run your business. Well, you are required to market your product offline for two reasons. First, your targeted segment may not be tech-savvy enough to leverage internet access. Second, your customers might want to make their orders offline, depending on your product nature.
Furthermore, there are many ideas to market your product offline while adopting cost-effective methods. For instance, you can distribute your brand’s promotional materials such as business cards, coupons, or pamphlets at any local events. This will boost the physical connection between potential customers and your brand.
To operate a niche business, you must first figure out your customers’ niche interests. Once you are done with it, look for the Instagram influencers who appeal to your target segment and have a large number of followers. Approach them. Send a few of your products for free and ask for a shoutout in return. This won’t only help you in increasing your audience but also builds trust in your brand.
Well, targeting a specific segment of the market for your niche business isn’t enough. You’ll have to gather and evaluate data on their demographics, values, and interests. Then, you further segment it and approach each group within your targeted niche. In this way, you’re able to engage with your niche market. Doing so will help you to maximize your business.
As compared to other businesses that target a wide audience with unspecific interests, a niche business focuses on the particular needs of a determined group of people. However, if you want your business to be flourished, you need to identify your niche market first.
While focusing on your specific customers, there are plenty of strategies you can adopt to achieve your business goals. By implementing the tactics mentioned above, you’ll be able to maintain your budgets and maximize your business.
In addition to that, you can also employ other strategies or new ways to promote your business. No matter what strategies you’re working with, the main thing you have to keep in focus is your customers’ interests. It will surely help you adopt the right tactics for your business, increase profits and raise brand awareness.