Category: Marketing

Marketing Trends You Need to Know

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2021. I’ve already touched on how we can expect marketing to evolve on a strategic level, and in this article, I’ll be looking in […]

Writing to Sell Versus Writing to Communicate

There are several types of writing that you will need to promote your business. Often it can be challenging to know what type of writing you need, however. It’s easy to think that all writing is the same, but it’s not. There is writing to communicate and writing to sell. Writing to Communicate This type […]

To Build Competitive Advantage into Your Marketing Plan – Differentiation in Marketing Examples

The marketing mix section of your marketing plan contains four elements: product, price, promotion, and place (also known as a distribution). Product always needs to be considered first because the other three elements depend on the decisions you make for your product. It is critically important that you understand the need to differentiate your product […]

How to Create Online Marketing Strategies for eCommerce websites

Online marketing for an eCommerce website must address all areas of the customer buying cycle to be as effective as possible. The customer buying cycle follows the general stages of awareness, consideration, purchase, service, and loyalty. While many will recognize that it is important in online marketing to ensure a brand is visible on many […]