Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track […]
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
A ‘pop-up’, in this context, is a temporary retail space which offer businesses a ‘here-today-gone-tomorrow’, sales or marketing environment to showcase a brand or product in a trial size platform. As it’s such a short term venture, a pop-up offers up a relatively low-cost opportunity for a business to take some creative risks, have a […]
Digital Marketing is a potential platform to reach and engage your target audience easily. By using the right marketing strategies and efforts an online business can increase its growth and revenue.
With a consistently increasing market share as high as 72% and operating with 730 + websites, to foreign business, Baidu has been the first choice while acknowledging it as Google in the West. Similar to Google, Baidu has omnipresence in China and that demands you to have a business presence on Baidu. Regardless it’s SEO […]